Attitude and Social Cognition
Manipur Board · Class 12 · Psychology
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Nature and Components of Attitudes
- Attitude is a state of mind containing views or thoughts about a topic with an evaluative feature (positive, negative, or neutral)
- Attitudes have three components: A-B-C (Affective-Behavioral-Cognitive)
- Cognitive component: thoughts and beliefs about the attitude object
Attitude Formation
- Attitudes are primarily learned through interaction with others and personal experiences
- Five main processes: Learning by association, reward/punishment, modeling, group norms, and information exposure
- Family and school environment play crucial roles in early attitude formation
Attitude Change
- Three major concepts: Balance theory (P-O-X triangle), Cognitive dissonance, Two-step concept
- Balance theory: attitudes change to maintain logical consistency in P-O-X relationships
- Cognitive dissonance: inconsistent cognitions create discomfort, leading to attitude change
Attitude-Behavior Relationship
- Attitudes don't always predict behavior consistently
- LaPiere's study demonstrated attitude-behavior inconsistency
- Consistency occurs when: attitude is strong and central, person is aware of attitude, no external pressure exists, behavior is not being evaluated, positive consequences are expected
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