Concept of Market — Chapter Summary
CBSE · Class 11 · Entrepreneurship
Summary of Concept of Market for CBSE Class 11 Entrepreneurship. Key concepts: Markets have evolved from, E and Market environment consists.
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Overview
The concept of market has evolved significantly from traditional physical marketplaces to modern digital platforms. This chapter explores the transformation of markets, from the ancient barter system to today's e-commerce revolution, providing students with a comprehensive understanding of market dy
Key Concepts
Markets have evolved from traditional physical
Markets have evolved from traditional physical places (derived from Latin 'marcatus' meaning trade) where goods were exchanged, to modern concepts enc
E
E-Commerce involves buying and selling products/services over the internet, while E-Business encompasses all business activities conducted through com
Market environment consists of Micro Environment
Market environment consists of Micro Environment (internal forces like producers, customers, competitors, suppliers, marketing intermediaries) and Mac
Market research is the systematic study
Market research is the systematic study of factors affecting business operations involving transfer of goods from producer to consumer. Market surveys
Businesses can expand through three main
Businesses can expand through three main approaches: Intensification (market penetration, market development, product development), Integration (verti
Learning Objectives
- Understand the evolution of market concept from traditional to modern times
- Comprehend E-Business and E-Commerce and their role in modern business
- Analyze market environment at micro and macro levels
- Learn market research techniques and survey instruments
- Understand market expansion and development strategies
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Sources & Official References
- NCERT Official — ncert.nic.in
- CBSE Academic — cbseacademic.nic.in
- CBSE Official — cbse.gov.in
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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