Chapter 3 of 5
Concept Maps
Exploring Advertising — Concept Maps
Gujarat Board · Class 7 · English
3 concept maps of Exploring Advertising for Gujarat Board Class 7 English, each also written out as a text outline.
45 questions5 concepts
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3 Concept Maps
Understanding Advertising: Key Concepts and Components
The map in words
- Advertising
- What is Advertising
- Persuasive Communication
- Selling Products
- Supporting Ideas
- Building Brand Awareness
- Target Audience
- Children
- Adults
- Housewives
- Specific Groups
- Persuasion Techniques
- Emotions
- Slogans
- Branding
- Scientific Evidence
- Celebrity Endorsements
- Fear Appeals
- Advertising Effects
- Brand Preference
- Consumer Behavior
- Childhood Obesity
- Screen Time Impact
- Critical Analysis
- Ask Questions
- Identify Goal
- Recognize Techniques
- Evaluate Truthfulness
- Creating Ads
- Identify Target
- Set Goals
- Choose Strategies
- Test Effectiveness
- What is Advertising
Chapter Overview – Exploring Advertising
The map in words
- Exploring Advertising
- What is Advertising
- Definition
- Types
- Product Ads
- Social Ads
- Slogans
- Emotional Appeal
- Evidence Based Persuasion
- How Ads Target Children
- Dr Perri Klass Article
- New York Times 2013
- Research on Children
- Dr Thomas Robinson
- Stanford University
- McDonald Wrapper Experiment
- 30 Second Ad Effect
- Children Under 7 or 8
- Cannot Identify Persuasion
- Top 4 Food Products Advertised
- Fast Foods
- Sugared Cereals
- Sugary Drinks
- Candy
- Advergames
- Screen Time and Obesity
- Dr Perri Klass Article
- Analysing Advertisements
- Four Key Questions
- Who Paid
- What is the Goal
- Who is the Target
- Did it Work
- Four Key Questions
- The Advertising Poem
- Why is it by Douglas Galbi
- Irony
- Repetition
- Poem is an Ad
- Phrasal Verbs
- Verb plus Preposition
- New Meaning Created
- Examples
- Grow Up
- Look After
- Give Up
- Find Out
- Give Back
- Look Into
- Cut Down On
- Creating Advertisements
- Target Audience
- Product Qualities
- Slogan
- Name of Product
- What is Advertising
Key Concepts in Exploring Advertising
The map in words
- Exploring Advertising
- What is Advertising
- Purpose to Persuade
- Types of Ads
- Product Ads
- Social Cause Ads
- Where Ads Appear
- TV and Radio
- Internet and Social Media
- Advergames
- Billboards
- Advertising and Children
- Unhealthy Food Ads
- Fast Foods
- Sugary Drinks
- Candy
- Advergames
- Below Age 7 or 8
- Cannot identify persuasion
- Dr Robinson Experiment
- McDonald's Wrapper
- Branding changes preference
- Unhealthy Food Ads
- Persuasion Tools
- Emotional Appeal
- Slogans
- Feelings
- Logical Appeal
- Research Evidence
- Expert Opinion
- Emotional Appeal
- Analysing Ads
- Who Paid
- Goal of Advertiser
- Target Audience
- Effectiveness
- Phrasal Verbs
- Verb plus Preposition
- New Meaning Created
- Examples
- Look after
- Find out
- Give up
- Grow up
- Advertising Poem
- Why Is It
- Literary Devices
- Repetition
- Irony
- Rhetorical Question
- What is Advertising
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Explore DiagramsFrequently Asked Questions
What are the important topics in Exploring Advertising for Gujarat Board Class 7 English?
Key topics in Exploring Advertising include What is Advertising? – Key Concepts, How Advertising Targets Children – Dr. Perri Klass's Article, The Advertising Poem – 'Why is it?', Analysing Advertisements – The Four Key Questions. Study these first, then practise questions on each for Class 7 exams.
What do the concept maps for Exploring Advertising show?
The 3 maps show how the ideas in Exploring Advertising connect: Understanding Advertising: Key Concepts and Components; Chapter Overview – Exploring Advertising. Each map is also written out as an outline on this page.
How should I revise Exploring Advertising for Class 7 exams?
Learn the core ideas first, then work through the 45 practice questions on Exploring Advertising. Revise definitions regularly and use flashcards for quick recall before the exam.
Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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