Chapter 3 of 5
Syllabus
Exploring Advertising — Syllabus
Gujarat Board · Class 7 · English
What Exploring Advertising covers in Gujarat Board Class 7 English: 4 topics, for the 2026-27 session. Part of the Gujarat Board Class 7 English syllabus.
45 questions5 concepts
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4 Topics · Gujarat Board Class 7 English · 2026-27
Topics in Exploring Advertising
1
What is Advertising? – Key Concepts
- Advertising is a way of telling people about a product, service, or idea to persuade them to buy or believe in it.
- Advertisers are people or companies who create and pay for advertisements.
- Advertisements appear on television, websites, social media, mobile phones, newspapers, and magazines.
2
How Advertising Targets Children – Dr. Perri Klass's Article
- The article 'How Advertising Targets Our Children' was written by Dr. Perri Klass and published in The New York Times on February 11, 2013.
- Dr. Perri Klass is a medical doctor who writes about children's health. She is also a parent who talks about her own children in the article.
- Dr. Thomas Robinson is a professor at Stanford University and a doctor at Lucile Packard Children's Hospital who has studied childhood obesity and screen time.
3
The Advertising Poem – 'Why is it?'
- The poem 'Why is it?' was written by Douglas Galbi on June 17, 2012, based on a text that was popular in U.S. newspapers and magazines by 1923.
- The poem describes a man who uses advertised products for everything in his daily life – blanket, mattress, pajamas, shower, razor, toothpaste, soap, clothes, coffee, and car.
- Yet, ironically, the man refuses to advertise his own business because he thinks it doesn't work.
4
Analysing Advertisements – The Four Key Questions
- Whenever you look at any advertisement, ask yourself these FOUR KEY QUESTIONS.
- Question 1: Who paid for this advertisement? (Identifies the advertiser and their motive.)
- Question 2: What is the goal of the advertiser? (Identifies what the advertiser wants to achieve.)
Key Concepts
Advertising is a form of communicationTarget audience refers to the specificPersuasion is the technique of influencingA brand is the nameChildren are especially affected by advertising
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What are the important topics in Exploring Advertising for Gujarat Board Class 7 English?
Key topics in Exploring Advertising include What is Advertising? – Key Concepts, How Advertising Targets Children – Dr. Perri Klass's Article, The Advertising Poem – 'Why is it?', Analysing Advertisements – The Four Key Questions. Study these first, then practise questions on each for Class 7 exams.
How should I revise Exploring Advertising for Class 7 exams?
Learn the core ideas first, then work through the 45 practice questions on Exploring Advertising. Revise definitions regularly and use flashcards for quick recall before the exam.
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Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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