Marketing Management — Flashcards
Karnataka Board · Class 9 · Social Science
20 flashcards for Marketing Management (Karnataka Board Class 9 Social Science) to test yourself on key terms and facts.
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What is the meaning of 'Market' and from which Latin word is it derived?
Answer
Market is derived from the Latin word 'Marcatus', which means trade or a place of business. In simple terms, a market is a place where buyers and sellers meet to buy and sell goods. It involves the ex…
Differentiate between Local Market and National Market with examples.
Answer
Local Market: Limited to a specific local area where buying and selling occurs within a small geographical region (e.g., neighborhood vegetable market). National Market: Marketing activities are restr…
What is the difference between Money Market and Capital Market?
Answer
Money Market: Specialized market for short-term finance (less than 1 year) to business houses through banking systems and share markets. Capital Market: Specialized market for long-term finance (more …
Define Marketing according to the American Marketing Association.
Answer
Marketing is defined as 'the performance of business activity that directs the flow of goods and services from producers to consumers or users.' It involves all activities that result in moving produc…
List any five important functions of marketing.
Answer
1. Buying and assembling 2. Selling 3. Transportation 4. Storage and warehousing 5. Market research. Other functions include standardization, grading, branding, and insurance. Each function adds value…
What is branding? Give examples and explain the ® symbol.
Answer
Branding is fixing a symbol or letters to a product to distinguish it from competitors' products. Examples: Reebok shoes, Rin soap, Parker pen. The ® symbol within a circle indicates the brand is regi…
What are the four elements of Marketing Mix (4 Ps)?
Answer
The four elements are: 1. Product Mix - quality, variety, design, packaging of products 2. Price Mix - pricing strategy, discounts, payment terms 3. Place Mix - distribution channels and availability …
Explain Product Mix with its key components.
Answer
Product Mix focuses on the product itself - its quality, variety, design, packaging, color, and features. It's the most vital element of marketing mix as it directly affects customer satisfaction. Com…
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Sources & Official References
- Karnataka SSLC — kseeb.kar.nic.in
- Dept of Pre-University Education, Karnataka
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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