Idea Generation

Needs are personal

Needs are personal, psychological, cultural, and social requirements necessary for a human being to survive. Food, clothing, and shelter were the basi

A want is a choice

A want is a choice or desire that a person may or may not be able to get. Wants are unlimited, while money to satisfy them is limited. Necessities, co

Demand is created when there

Demand is created when there is both willingness and ability to buy a good or service. Desire alone is not demand. Need or want becomes demand only wh

Idea generation is the process

Idea generation is the process of producing possible solutions, products, or services. Ideas may be tangible or intangible, structured or unstructured

Brainstorming is a group technique used

Brainstorming is a group technique used to generate many ideas quickly. It follows four principles: generate many ideas, be creative, extend or combin