Entrepreneurial Values and Attitudes
NIOS · Class 10 · Entrepreneurship
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Key Topics to Revise
1. Concept of Values
- Values are basic beliefs or convictions that make a person choose one mode of conduct over another.
- Values guide actions and judgment across different situations.
- Values define what is considered good or bad in business conduct.
2. Sources and Core Values Among Entrepreneurs
- Family Factors, Social Factors, Personal Factors, Cultural Factors, and Life Experience are the main sources of values.
- Family is the first source of values.
- Social circles and school discipline influence values.
3. Concept and Features of Attitudes
- Attitudes are psychological traits that shape people's behaviour.
- Attitudes define positive and negative feelings about a place, persons, objects, and other things.
- Schermerhorn, et al. defined attitude as a predisposition to respond in a positive or negative way to someone or something in one's environment.
4. Attitudes of an Entrepreneur
- Important attitudes of an entrepreneur include Positivity, Perseverance, Resilience, Imagination, Change, Performance, Networking, and Respect.
- Positivity helps an entrepreneur stay hopeful and take risk.
- Perseverance means regular hard work to achieve business goals.
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