Achievement Motivation
NIOS · Class 10 · Entrepreneurship
Quick revision notes for Achievement Motivation — NIOS Class 10 Entrepreneurship. Key concepts, formulas, and definitions for last-minute revision.
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Key Topics to Revise
Meaning and Definitions of Motivation
- Motivation comes from the word motive, which means a purpose, idea, or stimulus to do or not to do something.
- Motivation can be positive or negative.
- Positive motivation inspires individuals or employees.
Financial and Non-financial Motivators
- Motivators are broadly of two types: financial and non-financial.
- Financial motivators are monetary benefits given to employees.
- Financial motivators are effective for a limited time because money stops motivating strongly after monetary needs are largely satisfied.
McClelland’s Three-Need Theory
- David McClelland developed the three-need model.
- His theory has three needs, unlike Maslow’s five needs.
- The three needs are Need for Achievement, Need for Power, and Need for Affiliation.
Maslow’s Need Hierarchy Theory
- Abraham H Maslow developed the need hierarchy theory, also called the need preference principle.
- Needs are arranged in order of preference.
- A satisfied need stops motivating and the person moves to the next need.
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