Mass Media and Communications
Odisha Board · Class 12 · Sociology
Flashcards for Mass Media and Communications — Odisha Board Class 12 Sociology. Quick Q&A cards covering key concepts, definitions, and formulas.
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Explore the full setWhat are mass media and why are they called 'mass'?
Answer
Mass media include television, newspapers, films, magazines, radio, advertisements, video games and CDs. They are called 'mass' media because they reach mass audiences - very large numbers of people.
Who developed the first modern printing press and when?
Answer
Johann Gutenberg developed the first modern printing press in 1440. Initially, printing was restricted to religious books, but with the Industrial Revolution, the print industry grew and newspapers be…
What is Benedict Anderson's concept of 'imagined community' in relation to mass media?
Answer
Benedict Anderson argued that newspapers helped create 'imagined communities' by allowing people across a country to read the same news simultaneously. This gave people who would never meet each other…
Name the first nationalist newspapers started by Raja Rammohun Roy and their significance.
Answer
Raja Rammohun Roy started Sambad-Kaumudi in Bengali (1821) and Mirat-Ul-Akbar in Persian (1822). These were the first publications in India with a distinct nationalist and democratic approach, marking…
How did the colonial government respond to the nationalist press?
Answer
The colonial government imposed censorship and clamped down on the nationalist press, especially during events like the Ilbert Bill agitation in 1883. Newspapers like Kesari (Marathi), Mathrubhumi (Ma…
What role did Jawaharlal Nehru envision for media in independent India?
Answer
Nehru called upon the media to function as the 'watchdog of democracy.' The media was expected to spread the spirit of self-reliance and national development, fight against oppressive social practices…
Describe the growth of All India Radio (AIR) from independence to 2000.
Answer
At independence (1947), AIR had 6 radio stations in metropolitan cities with 280,000 radio sets for 350 million people. By 2000, around 110 million households (two-thirds of all Indian households) wer…
What was the Satellite Instructional Television Experiment (SITE) and when did it operate?
Answer
SITE was an experimental television program that broadcasted directly to community viewers in rural areas of six states between August 1975 and July 1976. These instructional broadcasts reached 2,400 …
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