Business Environment
NIOS · Class 12 · Business Studies
Quick revision notes for Business Environment — NIOS Class 12 Business Studies. Key concepts, formulas, and definitions for last-minute revision.
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Key Topics to Revise
Meaning and Features of Business Environment
- Business environment = all external factors beyond the control of a business that affect its functioning.
- It includes economic, social, political, legal, technological, and demographic factors.
- Six key features: Sum total of factors, Micro and Macro factors, Inter-relatedness, Dynamic, Uncertainty, Complex.
Importance of Business Environment
- Six key points of importance: Determining Opportunities and Threats, Giving Direction for Growth, Continuous Learning, Image Building, Meeting Competition, Identifying Firm's Strength and Weakness.
- It helps businesses identify new opportunities and face threats from competitors.
- Interaction with environment leads to new frontiers of growth — example: Reliance launched Jio seeing mobile phone potential.
Types of Business Environment — Economic Environment
- Business environment is broadly classified as: (a) Economic Environment, (b) Non-Economic Environment.
- Economic Environment has THREE components: Economic Conditions, Economic Policies, Economic System.
- Economic Conditions: GDP, per capita income, capital markets, foreign exchange reserves, growth of foreign trade.
Types of Business Environment — Non-Economic Environment
- Non-Economic Environment has SIX components: Social, Political, Legal, Technological, Demographic, Natural.
- Social Environment: Customs, traditions, values, beliefs, literacy, life expectancy. Example: Demand for clothes increases during festivals.
- Political Environment: Political system, government policies, trade unions. Example: Coca-Cola had to wind up operations in India in the late 1970s.
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