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Chapter 4 of 11
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Marketing

CBSE · Class 12 · Business Studies

Flashcards for Marketing — CBSE Class 12 Business Studies. Quick Q&A cards covering key concepts, definitions, and formulas.

37 questions76 flashcards5 concepts

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A comparison chart highlighting the key differences between marketing and selling, emphasizing that marketing is a broader concept encompassing selling.
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76 Flashcards
Card 1विपणन का अर्थ

विपणन अपने व्यापक अर्थ में क्या है?

Answer

विपणन (मार्केटिंग) खरीदारी, बेचने या व्यापारिककरण की तुलना में बहुत व्यापक अवधारणा है। इसमें उत्पादन से पहले, उत्पादन योजना के दौरान और बिक्री के बाद की गतिविधियाँ शामिल हैं, जैसे कि आवश्यकताओं की पहच

Card 2Meaning of Marketing

What is marketing in its broad sense?

Answer

Marketing is a much broader concept than shopping, selling, or merchandising. It includes activities performed before production, during production planning, and after sale, such as identifying needs,

Card 3Marketing vs Selling

Why is marketing not the same as selling?

Answer

Selling is only one part of marketing. Selling is mainly concerned with promotion and transfer of title from seller to buyer, while marketing includes a much larger set of activities such as product p

Card 4विपणन बनाम विक्रय

विपणन और विक्रय एक ही क्यों नहीं हैं?

Answer

बिक्री विपणन का केवल एक भाग है। बिक्री मुख्य रूप से प्रचार और विक्रेता से खरीदार को शीर्षक के हस्तांतरण से संबंधित है, जबकि विपणन में उत्पाद योजना, मूल्य निर्धारण, वितरण और ग्राहक सहायता जैसी गतिविधिय

Card 5आवश्यकताएँ और चाहतें

आवश्यकता क्या है और यह चाह से कैसे अलग है?

Answer

आवश्यकता (Need) अभाव की अनुभूति की अवस्था है। चाहतें (Wants) सांस्कृतिक रूप से परिभाषित वस्तुएँ हैं जो आवश्यकताओं को पूरा करती हैं। उदाहरण के लिए, भोजन एक आवश्यकता है, जबकि डोसा, चपाती या चावल संस्कृत

Card 6Needs and Wants

What is a need, and how is it different from a want?

Answer

A need is a state of felt deprivation. Wants are culturally defined objects that satisfy needs. For example, food is a need, while dosa, chapatti, or rice can be wants depending on culture and persona

Card 7Exchange Mechanism

What are the five conditions required for exchange?

Answer

Exchange requires five conditions: two parties, something of value to offer, ability to communicate and deliver, freedom to accept or reject, and willingness to transact.

Card 8विनिमय तंत्र

विनिमय के लिए क्या पाँच शर्तें आवश्यक हैं?

Answer

विनिमय के लिए पाँच शर्तों की आवश्यकता होती हैः दो पक्ष, देने के लिए मूल्यवान कुछ, संवाद करने और वितरित करने की क्षमता, स्वीकार करने या अस्वीकार करने की स्वतंत्रता और लेनदेन करने की इच्छा।

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Frequently Asked Questions

What are the important topics in Marketing for CBSE Class 12 Business Studies?
Marketing covers several key topics that are frequently asked in CBSE Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Marketing — CBSE Class 12 Business Studies?
Understand the core concepts first, then work through the 37 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.
How many flashcards are available for Marketing?
There are 76 flashcards for Marketing covering key definitions, formulas, and concepts. Use them daily for 10–15 minutes for best results.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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