Marketing
CBSE · Class 12 · Business Studies
Summary of Marketing for CBSE Class 12 Business Studies. Key concepts, important points, and chapter overview.
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Marketing is a broad social and business process that helps exchange goods, services, ideas, persons, places, events, and information. It is not limited to selling, shopping, or merchandising. Marketing begins before production through need identification and product design, continues through pricin
Key Concepts
Marketing is a social process by
Marketing is a social process by which individuals and groups obtain what they need and want through creating offerings and freely exchanging products
A need is a state
A need is a state of felt deprivation. Wants are culturally defined objects that satisfy needs. The same need may lead to different wants in different
Exchange is the essence of marketing
Exchange is the essence of marketing. It requires two parties, something of value to offer, the ability to communicate and deliver, freedom to accept
In modern marketing
In modern marketing, market means actual and potential buyers of a product or service. A market offering is a complete offer with features, price, loc
Marketing management is the planning
Marketing management is the planning, organising, directing, and controlling of marketing activities. Philip Kotler defined it as the art and science
Learning Objectives
- Understand the meaning and scope of marketing
- Differentiate between marketing and selling
- Explain needs, wants, exchange, and market offering
- Describe marketing management and its philosophies
- Identify the functions of marketing
Frequently Asked Questions
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Sources & Official References
- NCERT Official — ncert.nic.in
- CBSE Academic — cbseacademic.nic.in
- CBSE Official — cbse.gov.in
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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