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Marketing

CBSE · Class 12 · Business Studies

Quick revision notes for Marketing — CBSE Class 12 Business Studies. Key concepts, formulas, and definitions for last-minute revision.

37 questions76 flashcards5 concepts

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A comparison chart highlighting the key differences between marketing and selling, emphasizing that marketing is a broader concept encompassing selling.
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Key Topics to Revise

1

Meaning and Nature of Marketing

  • Marketing is often confused with shopping, selling, or merchandising, but it is a much broader concept.
  • Marketing includes activities performed before production, during production, and after sale.
  • A need is a state of felt deprivation.
2

Marketing Management and Philosophies

  • Marketing management means planning, organising, directing, and controlling marketing activities.
  • The aim is to achieve desired exchange outcomes with target markets.
  • Philip Kotler defined marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior custom
3

Functions of Marketing and Marketing Mix

  • Marketing functions include gathering market information, marketing planning, product designing and development, standardisation and grading, packaging and labelling, branding, customer support servic
  • The four Ps of marketing mix are Product, Price, Place, and Promotion.
  • Product includes goods, services, and anything of value offered to the market.
4

Classification of Products

  • Products are broadly classified into consumer products and industrial products.
  • Consumer products are bought by ultimate consumers for personal use.
  • Industrial products are used as inputs in producing other products.

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Full Notes

Key Concepts

Marketing is a social process byA need is a stateExchange is the essence of marketingIn modern marketingMarketing management is the planning

Frequently Asked Questions

What are the important topics in Marketing for CBSE Class 12 Business Studies?
Marketing covers several key topics that are frequently asked in CBSE Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Marketing — CBSE Class 12 Business Studies?
Understand the core concepts first, then work through the 37 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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