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Concept Maps

Enterprise Growth Strategies — Concept Maps

CBSE · Class 12 · Entrepreneurship

4 concept maps of Enterprise Growth Strategies for CBSE Class 12 Entrepreneurship, each also written out as a text outline.

5 concepts

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An infographic illustrating the two main categories of enterprise growth: Internal Expansion and External Expansion, with External Expansion further branching into Franchising, Mergers, and Acquisitio
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One of 12 illustrations for Enterprise Growth Strategies in Super Tutor — alongside flashcards, concept maps and practice questions.

4 Concept Maps

Enterprise Growth Strategies - Chapter Overview

Enterprise Growth Strategies - Chapter Overview

The map in words

  • Enterprise Growth
    • Internal Expansion
      • More Machines
      • New Product Lines
      • New Markets
      • Share Capital
    • External Expansion
      • Franchising
        • Product Franchise
        • Manufacturing Franchise
        • Business Ventures
        • Business Format
      • Mergers
        • Horizontal
        • Vertical
        • Conglomerate
        • Market Extension
        • Product Extension
      • Acquisitions
        • Friendly
        • Reverse
        • Back Flip
        • Hostile
    • Value Addition
      • Quality
      • Environmental
      • Cause Related
      • Cultural
    • Value Chain
      • Primary Activities
        • Inbound Logistics
        • Operations
        • Outbound Logistics
        • Marketing and Sales
        • Services
      • Support Activities
        • Procurement
        • Technology
        • HR Management
        • Firm Infrastructure

Enterprise Growth Strategies — Chapter Overview

Enterprise Growth Strategies — Chapter Overview

The map in words

  • Enterprise Growth
    • Internal Expansion
      • Add Machines
      • New Products
      • New Markets
      • Issue Share Capital
    • External Expansion
      • Franchising
        • Product Franchise
        • Manufacturing Franchise
        • Business Venture Franchise
        • Business Format Franchise
      • Mergers
        • Conglomerate
        • Horizontal
        • Vertical
        • Market Extension
        • Product Extension
      • Acquisitions
        • Friendly
        • Hostile
        • Reverse
        • Back Flip
    • Value Addition
      • Quality
      • Environmental
      • Cause Related
      • Cultural
    • Value Chain
      • Primary Activities
        • Inbound Logistics
        • Operations
        • Outbound Logistics
        • Marketing and Sales
        • Services
      • Support Activities
        • Procurement
        • Technology Development
        • HR Management
        • Firm Infrastructure

Merger vs Acquisition: Key Differences and Decision Flow

Merger vs Acquisition: Key Differences and Decision Flow

The map in words

  • Two Companies Want to Combine
    • Is it a purchase of ownership stakes?
      • Yes: ACQUISITION
        • Is target management willing?
          • Yes: Friendly Acquisition
            • Example: Tata Tea buys Tetley
          • No: Hostile Acquisition
            • Example: Kraft buys Cadbury
      • No - Consensual Combination: MERGER
        • Do both companies dissolve?
          • One dissolves: ABSORPTION - A plus B equals A
            • Example: TOMCO absorbed by HLL
          • Both dissolve: AMALGAMATION - A plus B equals C
            • Example: Citicorp plus Travelers equals Citigroup

Enterprise Growth Strategies

Enterprise Growth Strategies

The map in words

  • Enterprise Growth Strategies
    • Internal Expansion
    • External Expansion
    • Franchising
    • Mergers
    • Acquisitions
    • Reasons for M&A
    • Failure of M&A
    • Value Addition

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Frequently Asked Questions

What are the important topics in Enterprise Growth Strategies for CBSE Class 12 Entrepreneurship?
Key topics in Enterprise Growth Strategies include Growth and Development of an Enterprise, Franchising, Advantages and Disadvantages of Franchising, Mergers. Study these first, then practise questions on each for the CBSE Class 12 board exam.
What do the concept maps for Enterprise Growth Strategies show?
The 4 maps show how the ideas in Enterprise Growth Strategies connect: Enterprise Growth Strategies - Chapter Overview; Enterprise Growth Strategies — Chapter Overview. Each map is also written out as an outline on this page.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

More resources for Enterprise Growth Strategies

All CBSE Class 12 Entrepreneurship Concept Maps

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