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Enterprise Growth Strategies — Study Plan

CBSE · Class 12 · Entrepreneurship

A step-by-step study plan for Enterprise Growth Strategies, CBSE Class 12 Entrepreneurship: what to learn first, what to practise and when to revise.

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An infographic illustrating the two main categories of enterprise growth: Internal Expansion and External Expansion, with External Expansion further branching into Franchising, Mergers, and Acquisitio
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Study Plan

1
Day 1–2

Learn the Theory

Read the textbook chapter carefully. Note down definitions, formulas and key ideas. Focus on: Growth and Development of an Enterprise, Franchising, Advantages and Disadvantages of Franchising.

2
Day 3

Practise

Solve the textbook exercises and extra practice questions.

3
Day 4

Revise & Test

Revise key points without looking at your notes. Take a practice quiz and mark weak areas for another pass.

4
Day 7

Spaced Revision

Come back to Enterprise Growth Strategies after a week. Use flashcards for quick recall and try past exam questions on this chapter.

What to Focus On

  • Growth is essential for a business's long-term survival
  • Internal expansion = growth from within the existing firm
  • External expansion = growth through combining with other firms
  • Franchising originated in the 1850s with Isaac Singer's sewing machine licenses
  • Franchisor grants rights; Franchisee pays royalties and follows standardized procedures
  • Four types: Product, Manufacturing, Business Venture, and Business Format franchising
  • M&A accelerates growth by acquiring existing companies instead of building from scratch
  • Merger: combination of two companies into one — at least one entity loses its identity
  • Two forms of merger: Amalgamation (A+B=C) and Absorption (A+B=A)

Common Mistakes to Avoid

Mergers and Acquisitions are the same thing — both involve one company taking over another.

Franchising means the franchisee owns the brand and can run it however they like after paying the fee.

A horizontal merger and a market extension merger are the same because both involve companies in the same industry.

Memory Tips

Two types of enterprise expansion: Internal and External

Franchising definition — franchisor gives exclusive rights to franchisee in return for royalties and standard operating procedures

Four types of franchising: Product, Manufacturing, Business Opportunity Ventures, Business Format

Business Format Franchise is the most popular type

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Frequently Asked Questions

What are the important topics in Enterprise Growth Strategies for CBSE Class 12 Entrepreneurship?
Key topics in Enterprise Growth Strategies include Growth and Development of an Enterprise, Franchising, Advantages and Disadvantages of Franchising, Mergers. Study these first, then practise questions on each for the CBSE Class 12 board exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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