Enterprise Growth Strategies
CBSE · Class 12 · Entrepreneurship
Step-by-step guide to study Enterprise Growth Strategies in CBSE Class 12 Entrepreneurship. Topics to cover, practice strategy, and time allocation.
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Learn the Theory
Read the textbook chapter carefully. Note down definitions, formulas, and key concepts.
Practice Problems
Solve textbook exercises and additional practice questions. Focus on numerical problems and application-based questions.
Revise & Test
Revise key formulas and concepts without looking at notes. Take a practice quiz to test your understanding. Mark weak areas for re-revision.
Spaced Revision
Revisit Enterprise Growth Strategies after a week. Use flashcards for quick recall. Solve previous year questions from this chapter.
What to Focus On
- Growth is essential for a business's long-term survival
- Internal expansion = growth from within the existing firm
- External expansion = growth through combining with other firms
- Franchising originated in the 1850s with Isaac Singer's sewing machine licenses
- Franchisor grants rights; Franchisee pays royalties and follows standardized procedures
- Four types: Product, Manufacturing, Business Venture, and Business Format franchising
- M&A accelerates growth by acquiring existing companies instead of building from scratch
- Merger: combination of two companies into one — at least one entity loses its identity
- Two forms of merger: Amalgamation (A+B=C) and Absorption (A+B=A)
Common Mistakes to Avoid
Mergers and Acquisitions are the same thing — both involve one company taking over another.
Franchising means the franchisee owns the brand and can run it however they like after paying the fee.
A horizontal merger and a market extension merger are the same because both involve companies in the same industry.
Memory Tips
Two types of enterprise expansion: Internal and External
Franchising definition — franchisor gives exclusive rights to franchisee in return for royalties and standard operating procedures
Four types of franchising: Product, Manufacturing, Business Opportunity Ventures, Business Format
Business Format Franchise is the most popular type
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Sources & Official References
- NCERT Official — ncert.nic.in
- CBSE Academic — cbseacademic.nic.in
- CBSE Official — cbse.gov.in
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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