Marketing and Sales

Marketing is the process of discovering

Marketing is the process of discovering human wants and turning them into products and services. It includes planning, pricing, promoting, and distrib

A market is the total environment

A market is the total environment where buyers and sellers interact freely and prices tend to become equal easily and quickly. Buyers and sellers may

Selling is the process of finding

Selling is the process of finding customers, convincing them to buy goods or services, transferring ownership, and collecting payment. It is the act o

The modern approach focuses on selling

The modern approach focuses on selling satisfaction rather than only selling a product. Marketing begins before production, because customer needs mus

This department helps an organisation sell

This department helps an organisation sell its products to consumers and increase profit through sales maximisation. A large firm usually has several