Communication through Traditional Media — Chapter Summary
Telangana Open School (TOSS) · Class 12 · Mass Communication
Summary of Communication through Traditional Media for Telangana Open School (TOSS) Class 12 Mass Communication.
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Overview
Traditional media refers to age-old forms of communication that have been passed down through generations. Unlike modern mass media such as television, radio, or the internet, traditional media does not depend on electricity, literacy, or advanced technology. It includes forms like street plays, pup
Key Concepts
Traditional media includes forms like folk
Traditional media includes forms like folk songs, street plays, puppetry, and dances that communicate messages without needing electricity or literacy
Traditional media is often performed during
Traditional media is often performed during festivals, fairs, and rituals. These events bring communities together and allow messages to be shared in
Governments and NGOs use traditional media
Governments and NGOs use traditional media to spread messages on health, family planning, education, and environmental protection through entertaining
Many traditional art forms are declining
Many traditional art forms are declining due to lack of financial support, competition from digital media, and absence of formal training. However, th
Learning Objectives
- Explain the importance of traditional media as a tool of communication
- Describe traditional media as part of socio-cultural and ritual communication
- Identify the use of traditional media for creating awareness on social issues
- Discuss the future of traditional media in the digital era
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Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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