Communication through Traditional Media
Telangana Open School (TOSS) · Class 12 · Mass Communication
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What is traditional media?
Answer
Traditional media refers to communication forms that are rooted in local culture, tradition, and community practices. These include folk songs, street plays, puppet shows, ballads, and ritual dances.
Why is traditional media important for rural communication?
Answer
Traditional media is important for rural communication because it does not depend on electricity, literacy, or modern technology. It can be performed anywhere — under a tree, near a tea stall, or in a…
List four characteristics of traditional media.
Answer
1. Flexible – can be performed anywhere. 2. Natural – uses live performance and real interaction. 3. Need-based – addresses local issues like health, education, and environment. 4. Free from advertise…
How does traditional media differ from mass media in terms of accessibility?
Answer
Traditional media does not require electricity, literacy, or devices like TV or radio, making it more accessible in remote areas. Mass media often needs infrastructure and technology, which may not be…
What is a 'face to face situation' in traditional media?
Answer
A 'face to face situation' means direct interaction between performers and the audience. This allows immediate feedback, emotional connection, and better understanding of the message. It builds trust …
Give two examples of traditional media used in India.
Answer
1. Street play (Nukkad Natak) – used to spread awareness about social issues like dowry or child labor. 2. Puppet show (Kathputli) – used in Rajasthan to educate people about health and hygiene in an …
Why is entertainment a key part of traditional media?
Answer
Entertainment keeps the audience engaged and makes the message memorable. By combining education with music, drama, and humor, traditional media ensures that people enjoy the performance while also le…
What are the main advantages of traditional media over mass media?
Answer
1. No need for electricity or technology. 2. No language or literacy barriers. 3. Culturally relevant and trusted by communities. 4. Free from advertisements and commercial bias. 5. Can address sensit…
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