Communication through Traditional Media — Flashcards

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Traditional media refers to communication forms that are rooted in local culture, tradition, and community practices. These include folk songs, street plays, puppet shows, ballads, and ritual dances.

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Traditional media is important for rural communication because it does not depend on electricity, literacy, or modern technology. It can be performed anywhere — under a tree, near a tea stall, or in a…

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1. Flexible – can be performed anywhere. 2. Natural – uses live performance and real interaction. 3. Need-based – addresses local issues like health, education, and environment. 4. Free from advertise…

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Traditional media does not require electricity, literacy, or devices like TV or radio, making it more accessible in remote areas. Mass media often needs infrastructure and technology, which may not be…

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A 'face to face situation' means direct interaction between performers and the audience. This allows immediate feedback, emotional connection, and better understanding of the message. It builds trust …

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1. Street play (Nukkad Natak) – used to spread awareness about social issues like dowry or child labor. 2. Puppet show (Kathputli) – used in Rajasthan to educate people about health and hygiene in an …

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Entertainment keeps the audience engaged and makes the message memorable. By combining education with music, drama, and humor, traditional media ensures that people enjoy the performance while also le…

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1. No need for electricity or technology. 2. No language or literacy barriers. 3. Culturally relevant and trusted by communities. 4. Free from advertisements and commercial bias. 5. Can address sensit…