Communication through Traditional Media
Telangana Open School (TOSS) · Class 12 · Mass Communication
Quick revision notes for Communication through Traditional Media — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.
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Importance of Traditional Media
- Traditional media does not require electricity, literacy, or advanced technology to function.
- It is accessible and effective in rural and remote areas.
- Creates a 'face-to-face' communication environment between performer and audience.
Traditional Media in Socio-Cultural and Ritual Communication
- Deeply embedded in festivals, rituals, and community gatherings.
- Encourages active participation from people of all ages and genders.
- Facilitates non-verbal and emotional communication, overcoming language barriers.
Applications of Traditional Media
- Used to create awareness on sensitive social issues like HIV/AIDS, family planning, and child labor.
- Ballads (story-songs) are powerful tools for spreading environmental and social messages.
- Street theater combines drama, music, and dance to deliver impactful messages.
Future of Traditional Media in the Digital Era
- Many traditional art forms are declining due to lack of financial support and audience shift to digital media.
- Oral traditions are at risk as they are not documented and depend on intergenerational transfer.
- Government bodies like Sangeet Natak Akademi and Lalit Kala Academy support preservation.
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