New Media: The Industry
Telangana Open School (TOSS) · Class 12 · Mass Communication
Summary of New Media: The Industry for Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, important points, and chapter overview.
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Overview
The chapter 'New Media: The Industry' explores how digital technologies have transformed the media landscape in India. It discusses the shift from traditional print and broadcast media to new digital platforms, the role of technology and business models in this transformation, and how different form
Key Concepts
New media in India began
New media in India began with simple online versions of newspapers in the 1980s. After 1996, independent news websites emerged, but most failed due to
New media changed how media companies
New media changed how media companies earn money. Initially, businesses hoped to profit from online transactions, but Indian consumers preferred physi
Convergence refers to the merging
Convergence refers to the merging of different media forms like print, television, radio, and the internet into one digital platform. A smartphone is
Common examples include news websites
Common examples include news websites, social networking sites like Facebook and Instagram, mobile apps like WhatsApp, e-learning platforms, and custo
Learning Objectives
- Trace the transition from earlier forms of mass communication to new media in India
- Discuss the impact of new media in India
- State the meaning of convergence
- Discuss examples of new media
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Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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