Public Relations - Tools — Chapter Summary
Telangana Open School (TOSS) · Class 12 · Mass Communication
Summary of Public Relations - Tools for Telangana Open School (TOSS) Class 12 Mass Communication. Public relations (PR) is a strategic communication.
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Overview
Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. This chapter explores the various tools used in public relations to attract attention, gain public trust, and create goodwill. From speeches and press rel
Key Concepts
Oral communication involves direct
Oral communication involves direct, face-to-face interaction between individuals, such as speeches and interviews. It allows immediate feedback and cl
This includes fliers
This includes fliers, brochures, newsletters, and press releases. Fliers are single-page handouts for short-term events, while brochures are multi-pag
Newspapers and magazines are used
Newspapers and magazines are used to publish advertisements and articles. Newspaper ads are smaller and multiple per page, while magazine ads are ofte
Outdoor media includes hoardings
Outdoor media includes hoardings, posters, bus panels, and electronic displays. These are placed in public spaces like roads, bus stands, and airports
Radio and television use sound
Radio and television use sound and moving images to communicate. Radio combines music and voice, while TV adds visuals, making messages more engaging
Learning Objectives
- Explain the meaning of PR tools
- Identify different PR tools
- Describe oral communication in PR
- Classify forms of printed communication
- State the importance of print and broadcast media as PR tools
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Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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