Public Relations - Tools — Flashcards

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The main goal of public relations is to attract public attention, win belief, achieve understanding, and earn goodwill. This is done by building trust and maintaining a positive image of an organizati…

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PR tools are the various methods and media used by organizations to communicate with their target audience. These include oral communication, printed materials, broadcast media, outdoor displays, and …

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Examples of oral communication in PR include speeches and interviews. A Prime Minister’s Independence Day speech or a CEO being interviewed on TV about a new product launch are both used to directly c…

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A speech is a formal form of oral communication used in PR to convey messages to a large audience. It can be delivered live or broadcasted. A well-delivered speech builds credibility, inspires action,…

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An interview in PR is a question-and-answer session where a representative of an organization speaks to media or public. It allows the interviewee to explain policies, respond to concerns, and build t…

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Fliers are single printed sheets used to share quick, time-specific information. They are distributed by hand, mail, or with newspapers. Example: A flier advertising summer coaching classes in a neigh…

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Fliers are effective because they are low-cost, easy to distribute, and visually appealing. They deliver a single, clear message quickly to a local audience. Adding bright colors and images increases …

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A brochure is a folded printed publication that provides detailed information over a longer period. Unlike fliers, brochures contain multiple pages and are used for in-depth communication. Example: A …