Public Relations - Tools — Syllabus
Telangana Open School (TOSS) · Class 12 · Mass Communication
What Public Relations - Tools covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.
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Topics in Public Relations - Tools
Understanding PR Tools
- PR tools are techniques used to communicate messages to specific audiences.
- The main goals of public relations are to attract attention, win belief, achieve understanding, and earn goodwill.
- PR tools can be broadly classified into oral, printed, graphic, outdoor, broadcast, and other media.
Oral Communication
- Involves direct, face-to-face interaction between individuals.
- Allows immediate feedback and clarification.
- Includes speeches and interviews as key tools.
Printed and Graphic Communication
- Includes fliers, brochures, newsletters, and press releases.
- Fliers are single-page handouts for short-term events like summer classes.
- Brochures are multi-page folded documents providing detailed, long-lasting information.
Print and Outdoor Media
- Print media includes newspapers and magazines used for PR advertising.
- Newspaper ads are smaller and multiple per page; magazine ads are often full-page.
- Outdoor media includes hoardings, posters, and bus panels visible in public spaces.
Key Concepts
Central concept: PR Tools
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Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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