Consumer Awareness
ICSE · Class 10 · Economics
Quick revision notes for Consumer Awareness — ICSE Class 10 Economics. Key concepts, formulas, and definitions for last-minute revision.
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1. Consumer in the Market Place
- A consumer is a person or group of people, such as a household, who are the final users of goods or services.
- A producer or seller manufactures or sells goods and services, while a consumer uses them.
- Consumers can be cheated if they do not have enough information about price, quality, quantity, or terms of purchase.
2. Forms of Consumer Exploitation
- Underweight and under measurement means goods are sold with incorrect weight or quantity.
- High prices are charged when sellers ask more than the prescribed retail price.
- Substandard quality means goods are of poor quality, such as defective appliances or expired medicines.
3. Consumer Movement and Consumerism
- Consumerism is a social force designed to protect consumer interest in the market place by organised consumers' pressure on business.
- The term Consumerism was first coined by business man in the mid 1960s.
- The real beginning of the consumer movement was in 1962 in America with a declaration of consumer rights.
4. Reasons for Consumer Exploitation and Need for Consumer Protection
- Lack of information can cause consumers to make wrong decisions about price, quality, composition, and terms of use.
- Shortage of goods and services can lead to hoarding and price increase.
- Limited competition allows a few producers to control supply and price.
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