Attitude, Prejudice and Stereotype

Attitude is a lasting evaluation toward

Attitude is a lasting evaluation toward any object, person, or situation that results in expressions of likes and dislikes. According to Allport, it i

Attitudes consist of three interrelated components

Attitudes consist of three interrelated components: (1) Affective component - the emotional or feeling aspect (pleasant or unpleasant emotions associa

Perception is the process of understanding

Perception is the process of understanding the external world, and it serves as the foundation for attitude formation. How individuals perceive their

Belief is a conviction or assumption

Belief is a conviction or assumption that individuals hold true with or without empirical proof. While all attitudes have beliefs, not all beliefs bec

Many attitudes are acquired through social

Many attitudes are acquired through social learning processes including classical conditioning (learning through association, such as a child developi