Attitude, Prejudice and Stereotype

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Attitude is a lasting evaluation toward any object, person, or situation. It shows likes and dislikes and can be positive or negative. For example, a positive attitude toward studies may lead to regul…

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Allport defined attitude as a mental or neural state of readiness developed through experience, which directly influences a person's response to different objects. In simple terms, past experience pre…

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The three components of attitude are cognitive, affective, and behavioural. Cognitive means beliefs and thoughts, affective means feelings and emotions, and behavioural means the action or response th…

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The A-B-C model stands for Affect, Behaviour, and Cognition. It shows that attitude has feelings, actions, and beliefs working together. For example, believing dogs are dangerous, feeling fear, and ru…

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Perception is the foundation of thinking, while attitude is the manifestation of that thinking. A person first perceives the world, then forms beliefs, then develops attitude, and finally shows behavi…

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Belief is a broader term than attitude. It includes knowledge, opinion, and faith, and it forms the cognitive part of attitude. All attitudes include some belief, but all beliefs do not become attitud…

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Attitudes are generally measured by Likert scales. A Likert scale includes highly favourable, neutral, and highly unfavourable statements, and a person shows agreement or disagreement on a graded scal…

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An ambivalent attitude contains both positive and negative components toward the same object, person, or situation. For example, a holiday trip may be attractive because of scenic beauty but disliked …