Attitude and Social Cognition
Madhya Pradesh Board · Class 12 · Psychology
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Nature and Components of Attitudes
- Attitudes are states of mind or sets of views about an attitude object.
- An attitude has three components: cognitive, affective, and behavioural.
- The cognitive component is the thought or belief aspect.
Attitude Formation
- Attitudes towards different topics, things and people are formed as people interact with others.
- Attitudes are learned through personal experience and social interaction.
- Genetic factors influence attitudes only indirectly, along with learning.
Attitude Change
- Attitudes that are still forming are easier to change than firmly established attitudes.
- Positive attitudes are easier to change than negative attitudes.
- Extreme and central attitudes are harder to change than less extreme and peripheral attitudes.
Major Theories and Studies of Attitude Change
- Fritz Heider proposed the concept of balance.
- Balance theory uses the P-O-X triangle.
- Leon Festinger proposed cognitive dissonance.
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