Attitude and Social Cognition
Madhya Pradesh Board · Class 12 · Psychology
Summary of Attitude and Social Cognition for Madhya Pradesh Board Class 12 Psychology. Key concepts, important points, and chapter overview.
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Social psychology studies how the behaviour of individuals is affected by others and the social environment. Attitudes are important because they are ways of thinking, feeling, and acting toward a person, object, or issue. They cannot be observed directly from outside, yet they strongly influence so
Key Concepts
An attitude is a state
An attitude is a state of mind or a set of views about some attitude object. It has a cognitive component, an affective component, and a behavioural t
The three components of attitude
The three components of attitude are cognitive, affective, and behavioural. The cognitive aspect involves thoughts and beliefs, the affective aspect i
Beliefs form the cognitive ground
Beliefs form the cognitive ground of attitudes. Values contain a 'should' or 'ought' aspect and become harder to change because they become part of a
Valence means whether an attitude
Valence means whether an attitude is positive, negative, or neutral toward the attitude object. A neutral attitude is lowest on extremeness.
Extremeness shows how strongly positive
Extremeness shows how strongly positive or negative an attitude is. Extreme attitudes are harder to change than less extreme ones.
Learning Objectives
- Understand the meaning of attitude and social cognition
- Identify the cognitive, affective, and behavioural components of attitude
- Distinguish attitudes from beliefs and values
- Describe major features of attitudes such as valence, extremeness, simplicity or complexity, and centrality
- Explain how attitudes are formed through learning, experience, norms, media, and reference groups
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