Advertising — Chapter Summary
NIOS · Class 10 · Business Studies
Summary of Advertising for NIOS Class 10 Business Studies. Key concepts: Advertising is defined as any, The manufacturer and Advertising is non.
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Overview
Advertising is a paid and non-personal form of communication used to present ideas, goods and services through an identified sponsor. It helps customers learn about products, services, prices and features, while also helping sellers increase sales, create demand for new products and retain existing
Key Concepts
Advertising is defined as any paid
Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. The sponsor
The manufacturer
The manufacturer, trader or service provider who issues the advertisement is called the sponsor or advertiser. The cost of advertising is borne by thi
Advertising is non
Advertising is non-personal, paid, promotional, identified and communicated through media. It does not involve face-to-face contact and is aimed at pr
Advertising is used to educate customers
Advertising is used to educate customers, create demand for new products, retain existing customers, increase sales and assist salesmen. Examples incl
Print media includes newspapers and periodicals
Print media includes newspapers and periodicals. Newspapers have wide circulation, low cost and short life, while periodicals have a longer life and a
Learning Objectives
- Explain the meaning of advertising
- Describe the importance and objectives of advertising
- Identify different media of advertising
- Suggest the suitability of each medium of advertising
Frequently Asked Questions
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Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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