Advertising — Flashcards

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Advertising is a paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. It is used to inform people about products or services and encourage them …

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Advertising is non-personal because it does not involve face-to-face contact with the customer. The message is given to the public in general through media such as newspapers, television, radio, or ho…

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The manufacturer, trader, or service provider who issues the advertisement is called the sponsor or advertiser. The sponsor is identified in the advertisement and bears the cost of advertising.

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The message in advertising is the information given to the public about a product, service, or idea. It may tell about availability, price, quality, features, packing, or use, and it encourages people…

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Two main features are: 1) it is a paid form of communication, and 2) it is a non-personal presentation of a message. Other features include an identified sponsor and communication through media.

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Advertising helps customers learn about the usefulness of a product. For example, Tata Namak is advertised as containing iodine, which tells customers that it is good for health.

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Advertising informs people about a new product and its features, which motivates them to try it. For example, a new gel pen may be advertised as economical and convenient in writing, which helps creat…

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Advertising can remind customers about an improved product and stop them from switching to another brand. Nirma is an example: after improving the product and advertising it, existing customers contin…