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Chapter Summary

Sales Promotion and Personal Selling

NIOS · Class 10 · Business Studies

Summary of Sales Promotion and Personal Selling for NIOS Class 10 Business Studies. Key concepts, important points, and chapter overview.

77 questions30 flashcards5 concepts

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Overview

Sales promotion and personal selling are important parts of marketing. Sales promotion uses short-term incentives such as free samples, coupons, price-off offers, exchange schemes, fairs, and contests to increase sales. Personal selling is face-to-face selling in which a salesperson explains goods o

Key Concepts

Sales promotion means all activities other

Sales promotion means all activities other than advertising and personal selling that help to increase sales of a particular product. It uses short-te

For manufacturers

For manufacturers, sales promotion increases sales, profits, and market attention. It also helps in introducing new products, disposing of stock, and

Common tools include free samples

Common tools include free samples, premium or bonus offers, exchange schemes, price-off offers, coupons, fairs and exhibitions, trading stamps, scratc

Free samples are small quantities

Free samples are small quantities of goods distributed to attract people to try a new product. They may be given even without a purchase and may be gi

A premium or bonus offer gives

A premium or bonus offer gives an extra item free with the purchase of a product, such as a mug, toothbrush, or extra quantity in the pack.

Learning Objectives

  • Define sales promotion and personal selling
  • Identify the importance of sales promotion for manufacturers and consumers
  • Recognise the main tools of sales promotion
  • Explain the meaning and essential elements of personal selling
  • Describe the importance of personal selling

Frequently Asked Questions

What are the important topics in Sales Promotion and Personal Selling for NIOS Class 10 Business Studies?
Sales Promotion and Personal Selling covers several key topics that are frequently asked in NIOS Class 10 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Sales Promotion and Personal Selling — NIOS Class 10 Business Studies?
Understand the core concepts first, then work through the 77 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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