Sales Promotion and Personal Selling — Chapter Summary
NIOS · Class 10 · Business Studies
Summary of Sales Promotion and Personal Selling for NIOS Class 10 Business Studies. Part of the NIOS Class 10 Business Studies syllabus.
Interactive on Super Tutor
Studying Sales Promotion and Personal Selling? Get the full interactive chapter.
Quizzes, flashcards, AI doubt-solver and a step-by-step study plan — built for chapter summary and more.
Free trial, no card needed.
Overview
Sales promotion and personal selling are important parts of marketing. Sales promotion uses short-term incentives such as free samples, coupons, price-off offers, exchange schemes, fairs, and contests to increase sales. Personal selling is face-to-face selling in which a salesperson explains goods o
Key Concepts
Sales promotion means all activities other
Sales promotion means all activities other than advertising and personal selling that help to increase sales of a particular product. It uses short-te
For manufacturers
For manufacturers, sales promotion increases sales, profits, and market attention. It also helps in introducing new products, disposing of stock, and
Common tools include free samples
Common tools include free samples, premium or bonus offers, exchange schemes, price-off offers, coupons, fairs and exhibitions, trading stamps, scratc
Free samples are small quantities
Free samples are small quantities of goods distributed to attract people to try a new product. They may be given even without a purchase and may be gi
A premium or bonus offer gives
A premium or bonus offer gives an extra item free with the purchase of a product, such as a mug, toothbrush, or extra quantity in the pack.
Learning Objectives
- Define sales promotion and personal selling
- Identify the importance of sales promotion for manufacturers and consumers
- Recognise the main tools of sales promotion
- Explain the meaning and essential elements of personal selling
- Describe the importance of personal selling
Frequently Asked Questions
What are the important topics in Sales Promotion and Personal Selling for NIOS Class 10 Business Studies?
How should I revise Sales Promotion and Personal Selling for the NIOS Class 10 board exam?
Sources & Official References
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
More resources for Sales Promotion and Personal Selling
For serious students
Get the full Sales Promotion and Personal Selling chapter — start free.
Quizzes, flashcards, an AI doubt solver and a study plan for NIOS Class 10 Business Studies. Free to start, no card needed.