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Syllabus

Advertising — Syllabus

NIOS · Class 10 · Business Studies

What Advertising covers in NIOS Class 10 Business Studies: 4 topics, for the 2026-27 session. Part of the NIOS Class 10 Business Studies syllabus.

74 questions30 flashcards5 concepts

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4 Topics · NIOS Class 10 Business Studies · 2026-27

Topics in Advertising

1

Meaning and Features of Advertising

  • Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
  • The sponsor or advertiser is the manufacturer, trader, or service provider who issues the advertisement and bears the cost.
  • An advertisement gives information about a product, service, or idea and tries to influence customers to buy it.
2

Objectives or Importance of Advertising

  • Advertising helps educate customers about a product, service, or idea.
  • It creates demand for new products such as a new gel pen.
  • It helps retain existing customers, as seen in the example of Nirma improving the product and advertising it after competition from Wheel.
3

Media of Advertising

  • Advertising media are the means through which advertisements reach customers.
  • The three main groups are Print Media, Electronic Media, and Other Media.
  • Print Media includes Newspapers and Periodicals.
4

Print Media: Newspapers and Periodicals

  • Newspapers have wide circulation and relatively low cost.
  • Newspaper advertisements can be changed at short notice, so they are flexible.
  • Newspapers have a short life because they are discarded after reading.

Key Concepts

Central concept: Advertising

Meaning of AdvertisingFeatures of AdvertisingObjectives of AdvertisingMedia of AdvertisingPrint MediaElectronic MediaOther MediaSuitability of Media

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Frequently Asked Questions

What are the important topics in Advertising for NIOS Class 10 Business Studies?
Key topics in Advertising include Meaning and Features of Advertising, Objectives or Importance of Advertising, Media of Advertising, Print Media: Newspapers and Periodicals. Study these first, then practise questions on each for the NIOS Class 10 board exam.
How should I revise Advertising for the NIOS Class 10 board exam?
Learn the core ideas first, then work through the 74 practice questions on Advertising. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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