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New Media: The Industry — Syllabus

Telangana Open School (TOSS) · Class 12 · Mass Communication

What New Media: The Industry covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.

55 questions20 flashcards4 concepts

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4 Topics · Telangana Open School (TOSS) Class 12 Mass Communication · 2026-27

Topics in New Media: The Industry

1

Growth of New Media in India

  • New media emerged in India after 1996, with independent media houses launching news websites.
  • Early web editions were replicas of print newspapers, used mainly to create awareness.
  • After 2000, many independent new media ventures shut down due to lack of sustainable revenue models.
2

Impact of New Media

  • Venture capitalists funded new media startups, seeing potential for high returns.
  • Initial business models failed because Indian consumers preferred 'look and feel' before buying online.
  • E-commerce later succeeded with strategies like 'Big Billion Days' that built trust and urgency.
3

Convergence of New Media

  • Convergence integrates Communication, Computing, and Content—known as the 3Cs.
  • Smartphones are the best example of convergence, combining news, radio, TV, and internet.
  • Print media evolved due to competition from TV and later new media.
4

Examples of New Media

  • Websites are the most common new media product—used by businesses, media, and individuals.
  • Social networking sites like Facebook and WhatsApp allow interaction and information sharing.
  • Customization of news delivers personalized content based on user interests.

Key Concepts

Central concept: New Media: The Industry

Growth of New Media in IndiaImpact of New MediaConvergence of New MediaExamples of New MediaStreaming Media

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Frequently Asked Questions

What are the important topics in New Media: The Industry for Telangana Open School (TOSS) Class 12 Mass Communication?
Key topics in New Media: The Industry include Growth of New Media in India, Impact of New Media, Convergence of New Media, Examples of New Media. Study these first, then practise questions on each for the Telangana Open School (TOSS) Class 12 board exam.
How should I revise New Media: The Industry for the Telangana Open School (TOSS) Class 12 board exam?
Learn the core ideas first, then work through the 55 practice questions on New Media: The Industry. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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All Telangana Open School (TOSS) Class 12 Mass Communication Syllabus

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