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Revision Notes

New Media: The Industry

Telangana Open School (TOSS) · Class 12 · Mass Communication

Quick revision notes for New Media: The Industry — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.

55 questions20 flashcards4 concepts

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Key Topics to Revise

1

Growth of New Media in India

  • New media emerged in India after 1996, with independent media houses launching news websites.
  • Early web editions were replicas of print newspapers, used mainly to create awareness.
  • After 2000, many independent new media ventures shut down due to lack of sustainable revenue models.
2

Impact of New Media

  • Venture capitalists funded new media startups, seeing potential for high returns.
  • Initial business models failed because Indian consumers preferred 'look and feel' before buying online.
  • E-commerce later succeeded with strategies like 'Big Billion Days' that built trust and urgency.
3

Convergence of New Media

  • Convergence integrates Communication, Computing, and Content—known as the 3Cs.
  • Smartphones are the best example of convergence, combining news, radio, TV, and internet.
  • Print media evolved due to competition from TV and later new media.
4

Examples of New Media

  • Websites are the most common new media product—used by businesses, media, and individuals.
  • Social networking sites like Facebook and WhatsApp allow interaction and information sharing.
  • Customization of news delivers personalized content based on user interests.

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Full Notes

Key Concepts

New media in India beganNew media changed how media companiesConvergence refers to the mergingCommon examples include news websites

Frequently Asked Questions

What are the important topics in New Media: The Industry for Telangana Open School (TOSS) Class 12 Mass Communication?
New Media: The Industry covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in New Media: The Industry — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 55 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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