New Media: The Industry — Flashcards

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New media refers to digital forms of communication that use internet-based technologies to deliver content. Unlike traditional print or broadcast media, new media allows two-way interaction, instant u…

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New media in India began with news websites launched around 1986, which were initially just online versions of print newspapers. The real growth started after 1996 when independent media houses create…

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Media convergence means the merging of different forms of mass media—like print, television, radio, and the internet—into a single digital platform. For example, a newspaper company now also runs a TV…

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Convergence is important because it allows media companies to expand their reach and become more efficient. By combining print, TV, and digital platforms, they can share content across formats, reduce…

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Venture capitalists are investors who provide money to new businesses with high growth potential. In the early days of new media in India, venture capitalists funded independent digital startups becau…

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Venture capitalists were interested because they believed new media could generate high returns through online business transactions and advertising. They also saw strategic benefits like gaining poli…

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The main function of early web editions was to create awareness about the existence of the media house. These websites were not updated regularly and simply mirrored the print version. They did not pr…

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New media has increased the demand for technical skills alongside creativity. Journalists today are expected not only to write and report but also to handle digital tools like content management syste…