Social thought and Social Behaviour
ICSE · Class 12 · Psychology
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Key Topics to Revise
6.1 Social Perception
- Social perception is the process by which individuals seek to know and understand other persons
- Based on overt actions and outward appearances, we infer what kind of persons others are
- Social perception has four basic components: non-verbal communication, attribution, impression formation, and verification
6.1.1 Attribution
- Attribution is the process of identifying and understanding causal factors of others' and one's own behaviour
- Two important attribution principles: discounting principle and augmenting principle
- Discounting principle: ignoring one potential cause when other causes are present
6.1.2 Biases in Attribution
- Attribution biases are errors committed while ascribing reasons for behaviour
- Biases are mostly cognitive or perceptual in nature
- Person positivity bias: tendency to evaluate individuals more positively than the groups they belong to
6.2 Social Cognition
- Social cognition is the process of observing, storing, remembering, and using social information
- We decide what information is important and worthy of attention
- We store information and recollect it when necessary
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