Mass Media and Communications
Madhya Pradesh Board · Class 12 · Sociology
Quick revision notes for Mass Media and Communications — Madhya Pradesh Board Class 12 Sociology. Key concepts, formulas, and definitions for last-minute revision.
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1. Meaning and Nature of Mass Media
- Mass media reaches very large audiences, so it is called mass communication.
- It is part of daily life through radio, television, newspapers, mobile phones, and the Internet.
- Mass media is shaped by economic, political, and socio-cultural conditions.
2. Beginning of Modern Mass Media and Print Culture
- The first modern mass media institution began with the development of the printing press.
- The first modern printing technology was developed by Johann Gutenberg in 1440.
- Early printed books were mainly religious books.
3. Media under Colonial Rule
- Under British rule, radio was wholly owned by the state.
- Newspapers and films were autonomous from the state but strictly monitored.
- Radio could not express national views freely under colonial rule.
4. Mass Media in Independent India
- After independence, Jawaharlal Nehru called upon the media to function as the watchdog of democracy.
- Media was expected to promote self-reliance and national development.
- It was also encouraged to oppose oppressive social practices such as untouchability, child marriage, ostracism of widows, witchcraft, and faith healing.
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