Mass Media and Communications
Madhya Pradesh Board · Class 12 · Sociology
Summary of Mass Media and Communications for Madhya Pradesh Board Class 12 Sociology. Key concepts, important points, and chapter overview.
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Mass media includes television, newspapers, films, magazines, radio, advertisements, video games and CDs. It reaches very large audiences, so it plays a major role in public life, social change and development. The growth of mass media in India moved from print to radio to television and then to the
Key Concepts
Mass media refers to communication forms
Mass media refers to communication forms that reach very large numbers of people. It includes print, radio, television and newer digital forms. Mass c
Johann Gutenberg developed the modern printing
Johann Gutenberg developed the modern printing technology in Europe in 1440. Printing made the mass production of books and later newspapers possible.
Print media helped spread reform ideas
Print media helped spread reform ideas and nationalist feeling. Benedict Anderson explained that print media helped create a sense of belonging or 'we
During British rule
During British rule, radio was wholly owned by the state, while newspapers and films were autonomous but strictly monitored. Censorship was imposed du
Jawaharlal Nehru called on the media
Jawaharlal Nehru called on the media to act as the watchdog of democracy and to support self-reliance, national development and rational social reform
Learning Objectives
- Understand the meaning and scope of mass media and mass communication.
- Trace the development of modern media from print to radio, television and globalised media.
- Explain the role of media in colonial India, independent India and the period of globalisation.
- Identify key personalities, institutions and milestones in Indian media history.
- Recognise how media supports democracy, development, entertainment and public debate.
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