Sales Promotion and Personal Selling — Flashcards

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Sales promotion means all activities other than advertising and personal selling that help increase sales of a particular product. It uses short-term, non-recurring incentives such as discounts, free …

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Sales promotion adopts short-term, non-recurring methods. The offers are not available throughout the year. They are usually seen during festivals, end of seasons, and year ending to quickly attract b…

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The main aim is to increase sales. It also helps increase profits in a competitive market, introduce new products, dispose of existing stock quickly, and stabilize sales by retaining customers.

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Consumers get products at a cheaper rate, may receive prizes or trips, learn about product quality, features, and uses, and may feel more confident about the product's quality through schemes like mon…

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Free samples are small amounts of a product given to customers free of cost. They may even be distributed without any purchase. They are used to attract consumers to try a new product and create new c…

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A premium or bonus offer gives something extra free with the product, such as a mug, toothbrush, or extra quantity in the pack. It encourages customers to buy the product and also rewards existing cus…

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An exchange scheme means offering a new product in place of an old product at a price less than the original price. It is useful for drawing attention to product improvement and is often used when a n…

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A price-off offer gives a direct reduction in price on the product. An exchange scheme requires giving up an old product in return for a new one at a reduced price. So, price-off means lower price dir…