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Sales Promotion and Personal Selling

NIOS · Class 10 · Business Studies

Complete topic list for Sales Promotion and Personal Selling in NIOS Class 10 Business Studies. Key concepts, sub-topics, and what to focus on for board exams.

77 questions30 flashcards5 concepts

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4 Topics · NIOS Class 10 Business Studies

Topics in Sales Promotion and Personal Selling

1

Meaning of Sales Promotion

  • Sales promotion means all activities other than advertising and personal selling that help increase sales of a particular product.
  • It uses short-term and non-recurring methods.
  • These offers are not available throughout the year.
2

Importance of Sales Promotion

  • It helps increase sales in a competitive market and thus increases profits for manufacturers.
  • It helps introduce new products by drawing the attention of potential customers.
  • It helps dispose of existing stock quickly when new products are introduced or when tastes change.
3

Tools of Sales Promotion

  • Free samples are small quantities of a product given to attract consumers and create new customers.
  • Free samples may be given even without a purchase.
  • Selected people such as physicians for medicines or teachers for specimen textbooks may receive samples.
4

Meaning and Elements of Personal Selling

  • Personal selling means presentation of goods and services before customers and convincing them to buy.
  • It involves face-to-face interaction and physical verification of goods.
  • A salesperson shows goods, explains features, demonstrates use, informs price and concessions, and persuades the buyer.

Key Concepts

Central concept: Business promotion methods used to increase sales through short-term incentives and direct persuasion

Sales PromotionImportance of Sales PromotionTools of Sales PromotionPersonal SellingEssential Elements of Personal SellingImportance of Personal SellingQualities of a SalespersonExamples and Applications

Frequently Asked Questions

What are the important topics in Sales Promotion and Personal Selling for NIOS Class 10 Business Studies?
Sales Promotion and Personal Selling covers several key topics that are frequently asked in NIOS Class 10 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Sales Promotion and Personal Selling — NIOS Class 10 Business Studies?
Understand the core concepts first, then work through the 77 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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