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Syllabus

Sales Promotion and Personal Selling — Syllabus

NIOS · Class 10 · Business Studies

What Sales Promotion and Personal Selling covers in NIOS Class 10 Business Studies: 4 topics, for the 2026-27 session.

77 questions30 flashcards5 concepts

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4 Topics · NIOS Class 10 Business Studies · 2026-27

Topics in Sales Promotion and Personal Selling

1

Meaning of Sales Promotion

  • Sales promotion means all activities other than advertising and personal selling that help increase sales of a particular product.
  • It uses short-term and non-recurring methods.
  • These offers are not available throughout the year.
2

Importance of Sales Promotion

  • It helps increase sales in a competitive market and thus increases profits for manufacturers.
  • It helps introduce new products by drawing the attention of potential customers.
  • It helps dispose of existing stock quickly when new products are introduced or when tastes change.
3

Tools of Sales Promotion

  • Free samples are small quantities of a product given to attract consumers and create new customers.
  • Free samples may be given even without a purchase.
  • Selected people such as physicians for medicines or teachers for specimen textbooks may receive samples.
4

Meaning and Elements of Personal Selling

  • Personal selling means presentation of goods and services before customers and convincing them to buy.
  • It involves face-to-face interaction and physical verification of goods.
  • A salesperson shows goods, explains features, demonstrates use, informs price and concessions, and persuades the buyer.

Key Concepts

Central concept: Business promotion methods used to increase sales through short-term incentives and direct persuasion

Sales PromotionImportance of Sales PromotionTools of Sales PromotionPersonal SellingEssential Elements of Personal SellingImportance of Personal SellingQualities of a SalespersonExamples and Applications

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Frequently Asked Questions

What are the important topics in Sales Promotion and Personal Selling for NIOS Class 10 Business Studies?
Key topics in Sales Promotion and Personal Selling include Meaning of Sales Promotion, Importance of Sales Promotion, Tools of Sales Promotion, Meaning and Elements of Personal Selling. Study these first, then practise questions on each for the NIOS Class 10 board exam.
How should I revise Sales Promotion and Personal Selling for the NIOS Class 10 board exam?
Learn the core ideas first, then work through the 77 practice questions on Sales Promotion and Personal Selling. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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All NIOS Class 10 Business Studies Syllabus

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