Attitudes, Beliefs And Social Cognition

An attitude is a favourable

An attitude is a favourable or unfavourable evaluation of a person, object, idea or situation. It is shown through statements such as 'I like mangoes'

Attitude has three components

Attitude has three components: cognitive, affective and behavioural. The cognitive part is thinking or belief, the affective part is feeling, and the

When a person holds a strong

When a person holds a strong attitude, the three components remain consistent with one another. Strong attitudes are more stable and more likely to in

Attitudes serve four functions

Attitudes serve four functions: understanding the world, describing social groups, understanding identity, and getting support, praise or acceptance f

Attitudes are learned through direct contact

Attitudes are learned through direct contact, direct instruction, interaction with others and observational learning. Direct contact involves classica