Attitudes, Beliefs And Social Cognition
NIOS · Class 10 · Psychology
Quick revision notes for Attitudes, Beliefs And Social Cognition — NIOS Class 10 Psychology. Key concepts, formulas, and definitions for last-minute revision.
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Key Topics to Revise
1. Nature of Attitudes
- Attitudes are favourable or unfavourable evaluations of people, objects and situations.
- Attitudes are communicated in statements such as 'I like mangoes'.
- Attitudes have three components: cognitive, affective and behavioural.
2. Functions of Attitudes
- Attitudes serve four functions.
- They help understand the world around us.
- They help describe the social groups we belong to.
3. Formation of Attitudes
- Attitudes are learnt through interaction with others and personal experiences.
- Direct contact involves classical conditioning.
- Repeated pairing of an object with a feeling can create an attitude.
4. Change of Attitudes
- Attitudes once formed are difficult to change, but change is possible.
- Attitude change depends on the communicator, the message and the target person.
- The communicator should be an expert, trustworthy, attractive and similar to the receiver.
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