Attitudes, Beliefs And Social Cognition

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Attitudes are favourable or unfavourable evaluations of people, objects, and situations. They are shown through thinking, feeling, and behaving toward something. Example: saying "I like mangoes" shows…

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The three components are cognitive, affective, and behavioural. Cognitive means thoughts and beliefs about the object. Affective means feelings or emotions toward it. Behavioural means the action or t…

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A strong attitude keeps the thinking, feeling, and behaviour parts in line with each other. This means the person is more likely to think, feel, and act in the same direction. Strong attitudes are sta…

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Attitudes help in four ways: understanding the world, describing social groups, understanding identity, and getting support, praise, or acceptance from others. They make social life easier and help pe…

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Attitudes express values and self-concept, so they help a person understand who they are. For example, honesty can be an important part of identity, as shown by Mahatma Gandhi. Concern for the poor an…

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Direct contact forms attitudes through classical conditioning. A neutral object gets linked with repeated positive or negative experiences, and the same feeling becomes attached to the object. Example…

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Direct instruction happens when parents, teachers, or leaders explain what is good or bad. Their words help form a specific attitude. Example: when a father explains why smoking is unhealthy, a child …

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Interaction with others shapes attitudes through instrumental learning, which uses rewards and punishments. People often adopt the attitudes of the groups they belong to because approval and acceptanc…