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Chapter 25 of 32
Syllabus

Introduction to Traditional Media — Syllabus

Telangana Open School (TOSS) · Class 12 · Mass Communication

What Introduction to Traditional Media covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.

50 questions20 flashcards4 concepts

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4 Topics · Telangana Open School (TOSS) Class 12 Mass Communication · 2026-27

Topics in Introduction to Traditional Media

1

Definition of Traditional Media

  • Traditional media are non-electronic communication tools rooted in culture and tradition.
  • They are used to pass down stories, values, and knowledge from one generation to another.
  • These forms are indigenous and developed from local customs, rituals, and beliefs.
2

Forms of Traditional Media

  • Traditional media includes a wide variety of cultural expressions such as dance, drama, music, painting, and sculpture.
  • Folk performances like Ramleela and Nautanki combine multiple art forms to communicate stories and messages.
  • Puppetry (string and shadow) is popular in rural India for entertainment and education.
3

Traditional vs Electronic Media

  • Traditional media is non-technological, while electronic media relies on technology like TV, radio, and internet.
  • Traditional media is low-cost and accessible even in areas without electricity.
  • It allows for live audience interaction and participation, unlike passive electronic media.
4

Uses of Traditional Media

  • Played a key role in India's freedom struggle by spreading patriotic messages.
  • Used by leaders like Utpal Dutt who used 'Jatra' in Bengal to inspire people.
  • Government uses traditional media for social awareness — e.g., polio campaigns, AIDS awareness.

Key Concepts

Central concept: Traditional Media

Definition of Traditional MediaForms of Traditional MediaTraditional vs Electronic MediaUse in CommunicationRegional Variations

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Frequently Asked Questions

What are the important topics in Introduction to Traditional Media for Telangana Open School (TOSS) Class 12 Mass Communication?
Key topics in Introduction to Traditional Media include Definition of Traditional Media, Forms of Traditional Media, Traditional vs Electronic Media, Uses of Traditional Media. Study these first, then practise questions on each for the Telangana Open School (TOSS) Class 12 board exam.
How should I revise Introduction to Traditional Media for the Telangana Open School (TOSS) Class 12 board exam?
Learn the core ideas first, then work through the 50 practice questions on Introduction to Traditional Media. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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