Introduction to Traditional Media — Syllabus
Telangana Open School (TOSS) · Class 12 · Mass Communication
What Introduction to Traditional Media covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.
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Topics in Introduction to Traditional Media
Definition of Traditional Media
- Traditional media are non-electronic communication tools rooted in culture and tradition.
- They are used to pass down stories, values, and knowledge from one generation to another.
- These forms are indigenous and developed from local customs, rituals, and beliefs.
Forms of Traditional Media
- Traditional media includes a wide variety of cultural expressions such as dance, drama, music, painting, and sculpture.
- Folk performances like Ramleela and Nautanki combine multiple art forms to communicate stories and messages.
- Puppetry (string and shadow) is popular in rural India for entertainment and education.
Traditional vs Electronic Media
- Traditional media is non-technological, while electronic media relies on technology like TV, radio, and internet.
- Traditional media is low-cost and accessible even in areas without electricity.
- It allows for live audience interaction and participation, unlike passive electronic media.
Uses of Traditional Media
- Played a key role in India's freedom struggle by spreading patriotic messages.
- Used by leaders like Utpal Dutt who used 'Jatra' in Bengal to inspire people.
- Government uses traditional media for social awareness — e.g., polio campaigns, AIDS awareness.
Key Concepts
Central concept: Traditional Media
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Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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