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Revision Notes

Introduction to Traditional Media

Telangana Open School (TOSS) · Class 12 · Mass Communication

Quick revision notes for Introduction to Traditional Media — Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, formulas, and definitions for last-minute revision.

50 questions20 flashcards4 concepts

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Key Topics to Revise

1

Definition of Traditional Media

  • Traditional media are non-electronic communication tools rooted in culture and tradition.
  • They are used to pass down stories, values, and knowledge from one generation to another.
  • These forms are indigenous and developed from local customs, rituals, and beliefs.
2

Forms of Traditional Media

  • Traditional media includes a wide variety of cultural expressions such as dance, drama, music, painting, and sculpture.
  • Folk performances like Ramleela and Nautanki combine multiple art forms to communicate stories and messages.
  • Puppetry (string and shadow) is popular in rural India for entertainment and education.
3

Traditional vs Electronic Media

  • Traditional media is non-technological, while electronic media relies on technology like TV, radio, and internet.
  • Traditional media is low-cost and accessible even in areas without electricity.
  • It allows for live audience interaction and participation, unlike passive electronic media.
4

Uses of Traditional Media

  • Played a key role in India's freedom struggle by spreading patriotic messages.
  • Used by leaders like Utpal Dutt who used 'Jatra' in Bengal to inspire people.
  • Government uses traditional media for social awareness — e.g., polio campaigns, AIDS awareness.

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Full Notes

Key Concepts

Traditional media includes nonTraditional media comes in many formsTraditional media is nonTraditional media has been used

Frequently Asked Questions

What are the important topics in Introduction to Traditional Media for Telangana Open School (TOSS) Class 12 Mass Communication?
Introduction to Traditional Media covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Introduction to Traditional Media — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 50 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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