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Advertising - an Introduction

Telangana Open School (TOSS) · Class 12 · Mass Communication

Complete topic list for Advertising - an Introduction in Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, sub-topics, and what to focus on for board exams.

48 questions25 flashcards5 concepts

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4 Topics · Telangana Open School (TOSS) Class 12 Mass Communication

Topics in Advertising - an Introduction

1

1. Concept of Advertising

  • Advertising is a paid, non-personal communication through various media.
  • It is sponsored by an identifiable person or company.
  • Main purpose: to promote products, services, or ideas.
2

2. Origin and Development of Advertising

  • The word 'advertising' comes from Latin 'advertere', meaning 'to turn to'.
  • Ancient civilizations used drums, town criers, signs, and wall paintings to spread messages.
  • Harappa and Mohenjodaro used signs to sell crafts.
3

3. History of Advertising in India

  • Modern advertising in India began with the 'Bengal Gazette' in 1780.
  • It was the first newspaper and carried classified ads.
  • Swadeshi Movement (1920–1922) boosted Indian advertising by promoting local products.
4

4. Classification of Advertising by Media

  • Advertising is classified into three main types based on media: Print, Electronic, and New Media.
  • Print Media: Newspapers, magazines, handbills, posters, pamphlets, brochures.
  • Electronic Media: Television, radio, cable, DTH, and digital display boards.

Key Concepts

Central concept: Advertising

Definition of AdvertisingOrigin and DevelopmentHistory of Advertising in IndiaClassification of AdvertisingTypes of AdvertisingAdvertising TermsLogos and Slogans

Frequently Asked Questions

What are the important topics in Advertising - an Introduction for Telangana Open School (TOSS) Class 12 Mass Communication?
Advertising - an Introduction covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Advertising - an Introduction — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 48 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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