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Advertising - an Introduction — Syllabus

Telangana Open School (TOSS) · Class 12 · Mass Communication

What Advertising - an Introduction covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.

48 questions25 flashcards5 concepts

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4 Topics · Telangana Open School (TOSS) Class 12 Mass Communication · 2026-27

Topics in Advertising - an Introduction

1

1. Concept of Advertising

  • Advertising is a paid, non-personal communication through various media.
  • It is sponsored by an identifiable person or company.
  • Main purpose: to promote products, services, or ideas.
2

2. Origin and Development of Advertising

  • The word 'advertising' comes from Latin 'advertere', meaning 'to turn to'.
  • Ancient civilizations used drums, town criers, signs, and wall paintings to spread messages.
  • Harappa and Mohenjodaro used signs to sell crafts.
3

3. History of Advertising in India

  • Modern advertising in India began with the 'Bengal Gazette' in 1780.
  • It was the first newspaper and carried classified ads.
  • Swadeshi Movement (1920–1922) boosted Indian advertising by promoting local products.
4

4. Classification of Advertising by Media

  • Advertising is classified into three main types based on media: Print, Electronic, and New Media.
  • Print Media: Newspapers, magazines, handbills, posters, pamphlets, brochures.
  • Electronic Media: Television, radio, cable, DTH, and digital display boards.

Key Concepts

Central concept: Advertising

Definition of AdvertisingOrigin and DevelopmentHistory of Advertising in IndiaClassification of AdvertisingTypes of AdvertisingAdvertising TermsLogos and Slogans

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Frequently Asked Questions

What are the important topics in Advertising - an Introduction for Telangana Open School (TOSS) Class 12 Mass Communication?
Key topics in Advertising - an Introduction include Concept of Advertising, Origin and Development of Advertising, History of Advertising in India, Classification of Advertising by Media. Study these first, then practise questions on each for the Telangana Open School (TOSS) Class 12 board exam.
How should I revise Advertising - an Introduction for the Telangana Open School (TOSS) Class 12 board exam?
Learn the core ideas first, then work through the 48 practice questions on Advertising - an Introduction. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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