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Public Relations - an Introduction

Telangana Open School (TOSS) · Class 12 · Mass Communication

Complete topic list for Public Relations - an Introduction in Telangana Open School (TOSS) Class 12 Mass Communication. Key concepts, sub-topics, and what to focus on for board exams.

44 questions20 flashcards5 concepts

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4 Topics · Telangana Open School (TOSS) Class 12 Mass Communication

Topics in Public Relations - an Introduction

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1. Concept of Public Relations

  • Public relations is a two-way communication process between an organization and its public.
  • It aims to influence public perception using ethical communication methods.
  • PR is a receiver-controlled phenomenon — the audience interprets the message, not the sender.
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2. Evolution of Public Relations in India

  • Ancient examples: Kings like Haroon-Al-Rashid and Rama used spies and messengers to understand public opinion.
  • Religious leaders like Buddha, Mahavira, Kabir, and Nanak used simple language to connect with masses.
  • Mahatma Gandhi was a master communicator who united the nation through effective messaging.
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3. Government Public Relations Structure

  • First organized PR setup: Central Publicity Board during World War I (1914–1918), later renamed Central Bureau of Information.
  • After independence, Ministry of Information and Broadcasting was established in 1947.
  • The Ministry has three wings: Information, Broadcasting, and Films.
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4. Types of Public Relations

  • Product PR: Launching new products through samples, discounts, press conferences, and exhibitions.
  • Employee Relations: Building trust via newsletters, bulletin boards, family picnics, and education incentives.
  • Government & Political Relations: Campaigns, rallies, posters, and welfare schemes to gain public support.

Key Concepts

Central concept: Public Relations

Definition of Public RelationsEvolution of Public Relations in IndiaGovernment Public Relations StructureTypes of Public RelationsPurpose of Public RelationsCommunication Process in PRAdvertising vs Public Relations

Frequently Asked Questions

What are the important topics in Public Relations - an Introduction for Telangana Open School (TOSS) Class 12 Mass Communication?
Public Relations - an Introduction covers several key topics that are frequently asked in Telangana Open School (TOSS) Class 12 board exams. Focus on the core concepts listed on this page and practise related questions to build confidence.
How to score full marks in Public Relations - an Introduction — Telangana Open School (TOSS) Class 12 Mass Communication?
Understand the core concepts first, then work through the 44 practice questions available for this chapter. Revise formulas and definitions regularly, and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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