Role of Mass Media — Syllabus
Telangana Open School (TOSS) · Class 12 · Mass Communication
What Role of Mass Media covers in Telangana Open School (TOSS) Class 12 Mass Communication: 4 topics, for the 2026-27 session.
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Topics in Role of Mass Media
4.1 Mass Media and Democracy
- Mass media includes television, radio, newspapers, magazines, and the internet.
- It is called the 'Fourth Estate' because it holds equal importance to the three pillars of democracy: Legislature, Executive, and Judiciary.
- Media acts as a watchdog by monitoring government actions and ensuring transparency.
4.2 Functions and Responsibilities of Media
- Educating and creating awareness during crises like pandemics or natural disasters.
- Providing a platform for public debate through opinion columns and live discussions.
- Acting as an agent of social change by highlighting issues like corruption and gender inequality.
4.3 Media Ethics
- Media must follow ethical guidelines to maintain public trust.
- Key ethics include accuracy, accountability, integrity, fairness, and respect for privacy.
- Press Council of India recommends against publishing false or biased information.
4.4 Impact of Media
- Positive effects: Informs and educates, strengthens democracy, brings social change, provides entertainment, helps in emergencies, boosts economy.
- Negative effects: Biases, misinformation, invasion of privacy, sensationalism, rumor-mongering, trivialization of news, and polarization.
- Irresponsible media can divide society and spread panic during crises.
Key Concepts
Central concept: Mass Media in Democracy
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Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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