Development Communication and Journalism — Revision Notes
CBSE · Class 12 · Home Science
Development Communication and Journalism revision notes for CBSE Class 12 Home Science: 4 topics in quick points.
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See them allKey Topics to Revise
Core Ideas and Meaning
- Development means positive socio-economic and cultural improvement without exploitation or violence.
- Communication supports awareness and development at the community level.
- The press has a major role in democratic society.
Essential Features of Development Communication
- Development communication uses both media and direct interpersonal contact.
- It is audience-centred and environment-centred.
- It seeks positive social change through awareness and action.
Campaigns and the Red Ribbon Express
- Campaigns are structured and time-bound communication efforts.
- The Red Ribbon Express is a major example of a multimedia public awareness campaign.
- Stigma reduction is as important as information sharing in such campaigns.
Radio, Television, and Community Radio
- Radio remains one of the most effective development media.
- Community radio strengthens participation and local voice.
- PSAs are short but powerful communication tools.
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Sources & Official References
- NCERT Official — ncert.nic.in
- CBSE Academic — cbseacademic.nic.in
- CBSE Official — cbse.gov.in
- National Education Policy 2020 — education.gov.in
Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.
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