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Corporate Communication and Public Relations — Revision Notes

CBSE · Class 12 · Home Science

Corporate Communication and Public Relations revision notes for CBSE Class 12 Home Science: 4 topics in quick points.

55 questions68 flashcards5 concepts

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An infographic illustrating how corporate communication shapes the perception of various stakeholders (public, employees, investors, competitors) and its impact on an organization's success and reputa
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Key Topics to Revise

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1. Meaning and Significance of Corporate Communication

  • Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications designed to create favourable starting points.
  • It is concerned with people, organisational processes, activities, and media.
  • The primary objective is to establish a perception, true or otherwise, in the eyes of all stakeholders.
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2. Public Relations: Meaning, Nature, and Scope

  • Public relations is both an art and a science.
  • PR is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and the public.
  • PR may mean different things to different people, but its main aim is mutual understanding.
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3. Types of Communication in an Organisation

  • Two major types of communication used in corporate communication are internal communication and external communication.
  • Internal communication takes place between and among the employer and employees of an organisation.
  • Internal communication flows in different directions across the organisational structure.
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4. Written Media of Internal and External Communication

  • Written media of internal communication include instructions, orders, letters, memos, house journals, posters, bulletin boards, information racks, handbooks, manuals, and activity reports.
  • Written media of external communication include letters, memos, in-house magazines, posters, bulletins, and annual reports.
  • Written communication helps preserve records and create clarity.

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Full Notes

Key Concepts

Corporate communication is the setPublic relations is both an artCommunication is necessary because an organisationKey functions include public relations policyMajor areas include press relations

Frequently Asked Questions

What are the important topics in Corporate Communication and Public Relations for CBSE Class 12 Home Science?
Key topics in Corporate Communication and Public Relations include Meaning and Significance of Corporate Communication, Public Relations: Meaning, Nature, and Scope, Types of Communication in an Organisation, Written Media of Internal and External Communication. Study these first, then practise questions on each for the CBSE Class 12 board exam.
How should I revise Corporate Communication and Public Relations for the CBSE Class 12 board exam?
Learn the core ideas first, then work through the 55 practice questions on Corporate Communication and Public Relations. Revise definitions regularly and use flashcards for quick recall before the exam.

Sources & Official References

Content is aligned to the official syllabus. Refer to the board website for the latest curriculum.

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All CBSE Class 12 Home Science Revision Notes

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